MEYER MOTORS
Generating qualified leads for automobile sales
SUCCESS STORY
The speciality car dealership saw a huge increase in leads by streamlining campaigns, changing targeting and improving creatives
3.2X
Increase in Result Rate
87%
Lower Cost per Lead
21.9%
Ad Click-through Rate
Issues Faced Before:
1. Ad spend was wasted on campaigns that were not crucial to generating quality leads
2. Audience targeting ability was not maximised as only 1 out of the 3 audience tools was utilised
3. Reasons for customers to buy from this dealer were not fleshed out thoughtfully enough
Actions Taken After:
1. Streamlined Ad Campaigns
Decreased ad costs by focusing ad spend on crucial ad campaigns like Messaging and Lead Generation Campaigns
2. Retargeted Audiences
Increased results rate (# of leads / # of ad impressions) by retargeting warm audiences. Also utilised lookalike audiences (not pictured) to reach out to new and relevant audiences.
3. Launched Brand-Building Ads
These ads were part of broader marketing efforts to counter certain perceptions and stereotypes of parallel importers.
4. Used Automated Chats to Qualify Leads:
THEIR SUCCESS
Generating Leads
Meyer Motors saw a huge increase in leads by streamlining its campaigns, utilising sophisticated audience targeting options, and launching both brand-building and deal-centric ads.
87% lower cost per lead
3.2X higher result rate
21.9% ad click-through rate
Ready to Drive Results?
Reach out for a complimentary kick-off consult.