GOOGLE ADS
Establish a presence when interest and intent surfaces
Google’s wide range of ad products allows you to maximise your presence across the web
SEARCH | DISPLAY | VIDEO (YOUTUBE) | SHOPPING | APP
It also offers a variety of campaign objectives, where each could be further tailored to your needs
SALES | LEADS | WEBSITE TRAFFIC | BRAND AWARENESS & REACH | APP PROMOTION
What I’ll need from you:
Your business goals you want achieved
Your target audience in mind
Your budget on hand
What I’ll propose and we’ll discuss:
The type of campaigns to run (Search, display, video etc.)
The keywords to target (for Search) and style of creatives (for Display, Video)
What I’ll do for you:
Setting up of the ads
Reporting of ad performance
Iteration and improvement of ads
Here’s what’ll happen:
1. Intro Call
What are your existing marketing efforts? What’s the breakdown of leads/sales brought in by each channel? How has ad returns been?
These are just a few questions I’ll be asking to understand more about your business for me to formulate an initial proposal.
It’ll also be a great opportunity to ask me any questions you may have.
2. Initial Proposal
Expect an initial proposal to be sent after the call - where my suggestions for ad campaigns, audience targeting, ad copy will be outlined.
This will form the basis of our service engagement, where you can then decide whether to move ahead.
3. Commencement
Upon signing of the contract which outlines terms like scope of work, billing, etc. our service engagement will officially begin.
4. Admin & Access
We’ll first be getting access matters out of the way - admin tasks like granting me access to your Google ad account, copywriting guidelines, etc.
Boring, but necessary and only needed to be done once!
5. Detailed Proposal
Having access to your ad accounts and copywriting guidelines will allow me to look deeper into how we should drive your Google ad efforts moving forward.
Enhancements and modifications (if needed) will be made to my initial proposal. Ideas will also be fleshed out thoroughly so you’re clear with what exactly will be happening.
6. Ads Go Live
I’ll then proceed to set up the ads as outlined in the detailed proposal, and your ads are ready to go live!
7. Results Monitoring
Ad performance will be monitored daily, with any iterations and optimisation (if needed) performed weekly.
8. Review Meetings
For twice a month, we’ll be running through updates of ad performance, iterations made, and plans moving forward.
But that doesn’t mean we won’t be speaking at other times! Reach out any time to bounce off ideas, share concerns, clarify questions.
Let’s Jump Right In
Reach out for a complimentary kick-off consult.