Having a huge percentage of overlapping audiences across your ad sets can lead to hindered delivery of ads and being stuck with unstable performance.

With multiple campaign objectives to choose from, translating your business goals into corresponding campaign objectives is key in achieving success with Facebook Ads. (Originally posted on LinkedIn)

Seemingly trivial, yet often overlooked in its importance. However, knowing how ads are structured and the common mistakes is crucial in creating well-performing ads. (Originally posted on LinkedIn)

Yes, revenue-generating ads are important. But why should you also be spending money on traffic-generating ads even though they aren't key revenue generators?

Do you set and forget your ads? Here’s why you’re missing out on more traffic or conversions without iterating them.

Guilty of ever using the same audience group across campaigns or dumping your retargeted audience along with new prospects? Why do these mistakes matter and how do you solve them?

Does a CPC of $1 means that you’ll pay $1 for each click, and nothing if there are no clicks?

Should you turn on Facebook’s targeting expansion? How will that affect your cost per result?

Being able to attribute and measure the results of your ads is one of the biggest draws of performance marketing. But how do you work towards achieving a high return on ad spend?